As a turkey resource for foodservice operators, Butterball, in partnership with Marriner, has developed a new digital strategy called "Turkey Time." The initiative is designed to encourage the professional chef community to "Ask the experts. Because here, it's always time for turkey." With Butterball's variety information, chefs can learn why turkey products are a perfect menu item based upon food trends and consumer demand for evolving day parts.

Supported by Marriner Marketing's proprietary research and insights, the content includes trends and data, menu inspiration, chef-generated ideas, instant polls and a nutritional comparison tool. To build awareness for the new Turkey Time resource center, the program includes online advertising, e-marketing and social media.

"Developing custom content for specific target audiences in a relevant way is a significant opportunity for all areas of food marketing," said Tighe Merkert, president of Marriner Marketing Communications, Butterball Foodservice's agency of record since 2011.


Richie Jenkins, Butterball Foodservice's director of marketing, added, "Marriner provided the strategic guidance to develop a robust content solution that will generate the appropriate awareness for Turkey Time. The initiative showcases our category leadership in turkey and provides a unique resource for chefs and restaurateurs who are looking for new ideas and information. We are committed to supporting culinary professionals and enhancing our brand awareness throughout the industry."

More information about Turkey Time can be found online.