The U.S. Farmers & Ranchers Alliance announces public relations, agribusiness and food industries veteran Randy Krotz as its new vice president of development. Krotz will lead initiatives which deal directly with industry partner relations, ensuring that USFRA will have the necessary short- and long-term resources to communicate and engage consumers, influencers and opinion leaders on a range of key crop and livestock production topics.
Krotz brings extensive experience in public relations, marketing, branding, online marketing, advocacy management and communications. He has worked for and/or represented many well-known food and agribusiness companies and associations including Agrium, FMC Corporation, Syngenta, the National Corn Growers Association, BASF, The Grocery Manufacturers Association, DuPont Pioneer, and Monsanto. Krotz is a graduate of Kansas State University, and continues an active role in the diversified family farm in Kansas where he was raised.
