As the recent Consumer Reports article on use of antibiotics "to promote growth" shows, consumer sentiment against antibiotic use in meat production continues to grow. 

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Antibiotics are a necessary part of a comprehensive poultry health and welfare program, but the use of antibiotics in food-producing animals has become a concern among the general public. This concern can be alleviated with cooperation between poultry producers, pharmaceutical companies, and the U.S. Food and Drug Administration to educate consumers that antibiotics can be used safely in both humans and food animals.

A recent panel discussion, "The role of the Veterinary Feed Directive -  The future of antibiotics in poultry production, " presented by  WATTAgNet.com  and sponsored by  Zoetis , examined the role of the Veterinary Feed Directive in meeting the public's expectations, as well as addressed the directive's proposed changes and their effects on the poultry industry. 

You can view the entire 90-minute panel discussion in five segments. You can view this informative discussion  to better understand the impact of the Veterinary Feed Directive.