Kelly Turkeys' KellyBronze turkey product received the Taste of Excellence Award at the Pig & Poultry Marketing Awards at the London Marriott County Hall by the River Thames.
Commenting on the second successful event for Kelly Turkeys at the awards, the judges stated: "This year Kelly Turkeys surpassed itself with another succulent bird - we were impressed by how well it cooked, the tenderness of the meat, and the overall texture and taste. Again the provenance of the KellyBronze turkeys must not go overlooked, and only adds to the flavor of this product."
The presentation was made to Kelly Turkeys managing director, Paul Kelly, and sales and marketing manager, Philip Regan, by Andrew Loftus, agriculture manager of Morrison's Supermarkets, which sponsored the award.
In 2012, Kelly Turkeys was runner-up for the award for health and welfare standards.
Paul Kelly recently spoke about the importance of taste in their breeding program when 150 poult customers visited their headquarters at Danbury, Essex. He stated: "Taste is where we see the traditional Christmas market going, with consumers able to differentiate between products in terms of flavor and eating quality as well as the lifestyle of the birds."