Designed as an interactive kitchen, the new site allows consumers to browse through virtual cupboards displaying various products in the Hormel brand. The web site also provides nutrition and ingredient information, along with a more advanced product locator.

“As the largest brand for Hormel Foods, it was necessary to build a web site for consumers to learn more about Hormel products,” said Scott Weisenbeck, group product manager. “The site is a hub for the beginning of a broader digital strategy.”

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"The convenient meals section provides today's time-pressed consumers a variety of meal solutions while showcasing the strength of the Hormel brand for the lunch meal occasion," said Bob Pepper, group product manager.

A “protein made easy” section provides information on the advantage of adding meat proteins for a healthy diet.