Shanghai will reopen its market for live poultry by the end of June, but it could be reduced by 50 percent, authorities said. All live poultry markets there have been closed since April 6 after a deadly outbreak of H7N9 avian influenza.

"The city is considering reopening some live poultry trading markets," Shao Linchu, deputy director of Shanghai Agriculture Commission, told the People's Daily. "But these markets will adhere to stricter requirements, such as sterilization and environment."

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In addition, the city also advocated the consumption of chilled and frozen chicken, which are processed under strict quarantine supervision.

According to the city's agriculture department, Shanghai consumes between 170 million and 180 million chickens annually, with more than 70 percent purchased live.