Aviagen SweChick recently held its annual customer seminar, attended by representatives of the company's customer base across Sweden, Norway, Iceland and Denmark.
The focus for the 2013 seminar, held in Malmo, Sweden, with 37 delegates in attendance, was about the importance of the poultry housing environment.
On the first day of the event, all attendees received a joint program to give a broad overview of the business in general, with the second day split for specialist discussions among Aviagen SweChick customers.
Being able to "think outside the box" was a key element to the second day of the seminar, with delegates encouraged to think up new ways of approaching specialist issues, with the overall aim being to develop new tactics and share information to drive performance and increase profits.
Thomas Carlson, managing director of Aviagen SweChick, said: "This year's seminar proved to be another success and I was happy with the outcome. One thing that always comes through at these events is the positive and open atmosphere among our customers.
"I believe wholeheartedly in the importance of networking among our customers and the strength between them to share knowledge for improvement and as a result, better profitability for their own businesses."
Among the presentations given by speakers from Aviagen and industry specialists, Sander Lourends from Wageningen University talked about the importance of the whole production chain taking responsibility to keep the chain as strong as possible.
Comments from customers who attended reflected their appreciation for the seminar and Jon Magnus Jonsson from Isfugl in Iceland said: "I thoroughly enjoyed the meeting and it was great to share information as well as take in the specialist presentations. The location proved to be an excellent choice also."