The brand Sadia, well known in Brazil for poultry and other products, will be among the official sponsors of the Rio 2016 Olympic and Paralymic Games, brand owner BRF has announced. Sadia will be an official sponsor in the Packaged Food group.
Jose Antonio Fray, president of BRF said: "This will be the first time that the Olympic Games will take place in Brazil, something that we are all looking forward to and which we had to be a part of. Our Sadia and Batavo brands are perfect for encouraging the practice of sport across the whole country. Both have the potential to positively impact the lives of Brazilians."
The relationship between Sadia and Olympic sports is an established one. The brand has been supporting the Familia Sadia - 24 high performance athletes - as well as the Brazilian confederations of judo, gymnastics and aquatic sports, for some time.