The Ross App saw success at the UK Pig and Poultry Marketing Awards, held on May 9. Ross is one of the brands of broiler breeder available through poultry producer, Aviagen.
The application, which was launched in the UK last year and in Europe earlier this year, covers the Ross European Performance Objectives for Ross 308, Ross 708 and Ross PM3 birds. It also has a built-in European Performance Efficiency Factor calculator and other tools, including a unit convertor which incorporates industry-specific calculations.
The app won an award for providing information in a mobile format. The judges commented that "this initiative showed excellent innovation and simple, effective, and well planned use of technology."
Debra Malcolm, assistant marketing manager for Aviagen, accepted the award from Nigel Lodge, national veterinary manager for Zoetis. Malcolm said, "We're delighted to receive this award. The app has been a real boost to our customers, providing a safe, easy-to-access tool that they can carry in their pocket. It is great that the judges have recognized this Aviagen innovation."