Aaron Hollander joined Motomco's technical sales team in June as territory manager for the western United States, representing Motomco rodent control products to poultry and swine producers, as well as farm store chains, independent dealer stores and crop input suppliers in Washington, Oregon, California, Idaho, Nevada, Utah and Arizona. Motomco supplies rodent-control technology.

Hollander will work with dealer distributors and their sales representatives on increasing market share through new product development, promotional strategies, attendance at sales meetings and buyer shows and other growth strategies. He provides technical support and education on the use/marketing of Motomco products to customers.

Hollander also advises integrators/producers, agricultural crop growers and pest control advisors on ways to control commensal rodents pertinent to their operations. He conducts on-site visits and advises them on setting up comprehensive rodent control programs.

Hollander also represents Motomco at national and state association meetings in his seven-state territory.    

Raised in Modesto, Calif., Hollander learned farming first hand, working on his aunt and uncle's almond and walnut farm through his high school and college years. While earning a Bachelor of Science degree in Agricultural Business from California State University-Fresno, he was a student assistant manager in the viticulture department working on the university's 300-acre vineyard. Later he gained an internship with Kingsburg Orchards, one of the largest stone fruit growers in the world. Upon college graduation in 2011, he moved into an accounts manager position with Kingsburg, selling fresh fruit to wholesale, retail and foodservice accounts throughout the U.S.

"Aaron's passion for sales, his strong agricultural background, and his ability to build and maintain customer relationships will be serve Motomco customers well," said Kent Gutzmer, Motomco's vice president of sales. 

Hollander is based in Fresno, Calif., and will initially meet accounts with his predecessor, Christian Bagocius, who managed the western states for Motomco for seven years before relocating to company headquarters in Madison, Wis., where he is manager of Motomco's National Farm Store Chain Division.