Consumption of white-meat chicken in the U.S. has risen significantly in 2013, while all other types of chicken have been consumed less than in 2012, according to a recent survey. On the average, 19 percent of those surveyed said they are consuming more white-meat chicken in 2013 than they did in 2012. Twenty-eight percent said they were eating more white-meat chicken, while 9 percent reported eating less white meat.

PKS Research Partners conducted the survey for the National Chicken Council, with funding for the survey provided by PoultryUSA magazine. More than 1,000 households in all geographic areas of the U.S. were surveyed, with 70 percent of the respondents identifying themselves as white, 12 percent as black and 12 percent as Hispanic. Gary Thornton, editor of PoultryUSA, presented the findings of the survey July 23 at the Chicken Marketing Seminar, hosted by the National Chicken Council in Coeur d'Alene, Idaho.

White meat was one of six chicken products listed in the survey. Other product categories included rotisserie chicken from supermarkets, bone-in/skin-on wings, dark meat, boneless wings, and rotisserie chicken from carry-out establishments.

Rotisserie chicken from supermarkets had the next highest percentage of respondents say they have consumed more in 2013, 13 percent. However, 18 percent said they were consuming less for a net difference of a negative 5 percent.


Eleven percent of respondents said they have consumed more bone-in/skin-on chicken wings, dark meat and boneless wings in 2013, while 15, 16 and 14 percent said they have eaten less, respectively.

Only 8 percent of those surveyed responded that they consumed 8 percent more rotisserie chicken from carry-out establishments in 2013, while 17 percent said they consumed less for a negative 9 percent net difference.

One percent of respondents ate more of all six products in 2013, according to the survey.

The survey also took a look at age and income demographics. The highest age category eating more white meat chicken was people between the ages of 25 and 34. Their estimated household income ranged between $40,000 and $50,000. That same age group also accounted for the biggest increase in consumption of rotisserie chicken from supermarkets and from carry-out establishments.