How many consumers are eating more chicken breast meat in 2013? Twenty-eight percent of 1,000 consumers surveyed said they are purchasing more boneless, skinless chicken breast meat in 2013 than a year ago.

That's according to consumer research presented at the Chicken Marketing Seminar in Coeur d'Alene, Idaho, showing 28 percent of consumers eating more white meat chicken in 2013 and only 9 percent eating less.

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Chicken marketers attending the seminar competed in teams to predict the number of consumers eating more chicken in consumer research sponsored by the National Chicken Council and funded by WATT PoultryUSA magazine.

The Chicken Marketing Seminar is sponsored by the National Chicken Council in cooperation with the National Poultry and Food Distributors Association.