Buffalo Wild Wings will expand to the Philippines as the restaurant chain specializing in chicken wings has signed a development agreement with one of the country's premier restaurant operators to open Buffalo Wild Wings locations later in 2013. The company revealed its initiative to move into the Philippines on August 28.
"We are thrilled to continue our international expansion to the Philippines with The Bistro Group, and bring our wings, beer and exciting sports experience to even more guests across the globe," said Sally Smith, CEO and president of Buffalo Wild Wings. "The Philippines have passionate sports fans, who we believe will love the great atmosphere at Buffalo Wild Wings, as well as enjoy a menu filled with our classic hot fresh wings and local favorites."
Construction on restaurants is scheduled to begin in 2013, with restaurants planned for Makati City and the Manila area.
"The Philippines is among the fastest growing economies in Asia, so it is a natural choice for Buffalo Wild Wings," said Matt Brokl, vice president of International Development at Buffalo Wild Wings. "The economy is growing faster than China's and with an expanding middle class, there is a lot of enthusiasm for casual dining."
The company's international push began in 2011 with restaurants in Canada, where it has grown to include 13 locations. Buffalo Wild Wings in 2012 announced expansion into Mexico and the Middle East, where the company expects to open the first of those restaurants this year. The company continues to explore opportunities in other markets across the world.