Cobb-Vantress, a broiler breeding stock company, announced the launch of its first mobile application, Cobb Connection. This announcement comes just months after the unveiling of the company's new website and social media initiatives.
"We continue to look at new ways to move our digital strategy forward by creating tools that make it easier for our customers to find what they need from us, when they need it," said Roger Vessell, Cobb director of world marketing. He noted that the mobile app is an ideal platform for customers and employees to access important information while out in the field. "The app was developed to provide Cobb's expertise to the industry as well as product offerings and our library of product guides at the tip of our audience's fingers," he added.
"With global penetration of smartphones and tablets increasing significantly over the past few years, we felt it was essential for Cobb to build an app that deeply connected the organization with its worldwide population of customers and employees," said Eric Karlovic, partner at HughesLeahyKarlovic, a digital communications agency who built the app.
The app was built for platforms with iOS 5.1 and above, and supports six different languages - English, Spanish, Portuguese, Russian, Mandarin and Arabic. Additionally, Cobb recently implemented a similar system for its new website, providing users the opportunity to choose between the six languages to read and interact with content. This was needed in order for Cobb to reach and expand to its growing global customer base, according to Karlovic.
"Cobb has locations and customers all over the globe, and by providing these customers with the opportunity to choose from many of the global languages, we have the opportunity to connect and engage with the majority of our audience," said Vessell.
