Sanderson Farms has expanded its commitment with professional golf's PGA Tour through a three-year renewal with the Sanderson Farms Championship. Joe Sanderson Jr., CEO of the U.S. poultry processor, said the tournament, held at Annandale Golf Club in Madison, Miss., is important to Sanderson Farms because of its charitable and economic impact to the company's home state of Mississippi.
"When we agreed to sponsor the 2013 Sanderson Farms Championship, we felt it aligned with our company's goals and mission to support our local communities and charities. We had a very positive experience this year and saw the potential to magnify the impact the tournament has," Sanderson said. "Since it was first held in 1968, this tournament has been very important to our state and the metro Jackson area in terms of the exposure, charitable giving and economic impact it has provided. That is why we made the decision to extend our sponsorship."
A study commissioned by the Mississippi Development Authority and conducted by Mississippi State University determined that in 2010 the tournament had a $22 million impact.
In addition to the extension, tournament officials and the PGA Tour announced on September 3 that the Sanderson Farms Championship is moving from July to late October. The date change will allow the tournament to compete at the front end of the 2014-2015 official schedule. Officials also said the purse is increasing by $1 million to $4 million for the 2014 event.
"When we agreed to sponsor the 2013 Sanderson Farms Championship, we felt it aligned with our company's goals and mission to support our local communities and charities. We had a very positive experience this year and saw the potential to magnify the impact the tournament has," Sanderson said. "Since it was first held in 1968, this tournament has been very important to our state and the metro Jackson area in terms of the exposure, charitable giving and economic impact it has provided. That is why we made the decision to extend our sponsorship."
A study commissioned by the Mississippi Development Authority and conducted by Mississippi State University determined that in 2010 the tournament had a $22 million impact.
In addition to the extension, tournament officials and the PGA Tour announced on September 3 that the Sanderson Farms Championship is moving from July to late October. The date change will allow the tournament to compete at the front end of the 2014-2015 official schedule. Officials also said the purse is increasing by $1 million to $4 million for the 2014 event.
