Pig breeder JSR Hybrid Deutschland doubles sales in two years
Company has 2,500 sows across nine nucleus and multiplication sites
Pig breeding franchise JSR Hybrid Deutschland credits high-quality genetics and advanced technical support for its success since its launch in 2011. The German-based company is on target to sell 20,000 gilts in 2013, more than double its first-year total. With exclusive rights to distribute parent company JSR's stock across Germany, JSR Hybrid Deuschland has expanded into Holland and Belgium, with a total of nine nucleus and multiplication units in the region.
"JSR have worked with us at every stage, helping us to manage and monitor our use of their genetic software program, JSR Select, and have provided a unique level of support and our business has benefited significantly from their extensive experience and knowledge of the industry," said Michiel Taken, owner of JSR Hybrid Deutschland.
"We now have 2,500 sows across our nucleus and multiplication sites, with room for growth, and we're hoping to increase gilt sales from an expected 20,000 this year to 30,000 by the end of 2014. Business performance is very good and the future is looking positive," Taken added.
"We're very pleased that our genetics and support have helped Michiel make such a success of his business so early on," said Ben Rawson, international key account manager at JSR Genetics. "We're now looking forward to continuing to support Michiel and work closely with him to ensure he's producing the best products for his markets.
"The franchise agreement that we have with JSR Hybrid Deutschland has proven to be a valuable one for both parties, and is testament to the results that can be achieved through a positive relationship such as this one. We're always on the lookout for new agents or business partners to work with and hope to take on many more in the future," Rawson added.