Global agriculture firm H.J. Baker has promoted Nicole Bartlett to the newly established position of director of global marketing.  

In this new role, Bartlett will design, implement and direct corporate and divisional marketing objectives on a global basis. She will also be responsible for identifying new target markets, product opportunities and expanding market share in existing markets.

Bartlett joined H.J. Baker in 2012 as director of feed product and market development. She was previously at Alltech Inc. where she held a series of increasingly responsible marketing positions including global brand manager and North American marketing manager. Bartlett holds a Bachelor of Arts degree in Public Relations and Agriculture from Western Kentucky University.

"[Bartlett] has done a great job since she joined H.J. Baker," said Steve Azzarello, executive vice president of sales and marketing. "She understands the markets and has an imaginative and fresh approach to positioning our products. Our industry is a competitive one. In order to be an industry leader, we must constantly evaluate our marketing efforts and make sure we are well positioned to take advantage of opportunities as they arise. Nicole will be at the forefront of that effort, helping guide H.J. Baker's growth domestically and internationally across all our business units."

Bartlett will report directly to Steve Azzarello and will work from Louisville, Ky.