After dropping back turkey production in 2012 and 2013 in response to higher feed costs, Jennie-O Turkey Store will increase production in 2014. However, the increases will be modest, and won't quite equal the production levels met in 2011 before Jennie-O turkey production scaled back.
Jeffrey M. Ettinger, chairman of the board, president and chief executive officer of Hormel Foods, said during a quarterly earnings call on November 16 that Jennie-O Turkey Store and is already starting to benefit from lower feed costs. Hormel Foods is the parent company of Jennie-O Turkey Store. Hormel's intent is to reinvest some of its savings from lower turkey feed costs to enhance its sales and promotion of value-added Jennie-O Turkey Store products.
"We do intend to increase production modestly in 2014 to support our value-added needs," said Ettinger.