The Brazilian poultry industry is considering adopting a new technical assistance program that would not only allow producers to increase their competitiveness, but it would also facilitate the measurement of competitiveness by group, region or state.

The Brazilian Poultry Association, Ubabef, has held discussions with SENAR - the national service for rural learning - to discuss creating a partnership that would see SENAR bring to the poultry industry what it has learned from working with other sectors. The project would focus on specific points along the production chain, using universal measures, and allow for comparisons that would, in turn, enable producers to see where they could work on improving efficiency.


The project would not replace any existing benchmarking initiatives but rather allow a new set of data to be generated focusing specifically on management. The next steps in the project are due to take place in January 2014.