Norel Animal Nutrition has announced its expansion in North America with the appointment of Enrique Pablos as the company's new area manager for the U.S. and Canada. In his role, Pablos will take care of developing the North American market.

Possessing a bachelor's degree in economics by Madrid Autonoma University, he has a wide experience in international companies. He worked for BMW Iberica as finance controller and as promotional marketing manager. He also worked at  Heineken Spain as Horeca account and trade marketing manager, where he acquired an important knowledge in marketing and sales.

Pablos knows Norel quite well because he worked for the company in the past, as administrator manager and later as general manager, when he was involved in developing business in Mexico.