Optivite appointed Jason Nightingale as its new international marketing manager. Nightingale will be responsible for developing the brand's global marketing strategy and driving growth across the company's nutritional feed additives product portfolio.
He will work to develop a stronger relationship with Optivite's global network of distributors in order to better support their sales activity and develop long-term customer relationships.
Nightingale graduated from Sheffield Hallam University in 2004 gaining a degree in business and marketing. Since then, he has worked across a number of industry sectors developing marketing strategies and supporting successful expansion programs.
Pippa Pang, Anpario group marketing manager, said: "Optivite is a major trading brand within the group and key to our future growth plans. Jason's wealth of marketing experience across a number of industry sectors provides him with the skills we need to support these ambitions. Jason's strong belief in putting the customer at the heart of everything that he does compliments Optivite's commitment to customer service excellence."