Small traditional turkey producers from across Great Britain have helped to raise money for Help for Heroes and treat Chelsea Pensioners to a slap-up Christmas dinner.
Now in its second year, the UK Turkeys' Turkeys for Troops campaign is donating GBP2,000 (US$3,305) to Help for Heroes from the proceeds from its online shop which sells promotional material to help small bird producers to promote their turkeys through farm shops, butchers and small-scale retailers.
And as a special gesture, Worcestershire-based turkey producer Rob Caldecott has donated enough turkeys to feed the residents of Royal Hospital Chelsea on Christmas day.
"I'm really proud to be part of the Turkeys for Troops campaign and we're delighted to give the Chelsea Pensioners fresh British turkeys once again for their Christmas Day dinner," said Caldecott.
"Small turkey producers in this country just want to express their thanks to our friends in the armed forces and this is just a small way of doing that."
In 2012, farmers from Cheshire, Oxfordshire, Berkshire, Cornwall, Kent, Essex, Worcestershire, Pembrokeshire, Tyne and Wear and Yorkshire provided 1,200 dinners for sick and injured troops, as well as veterans, at various barracks and hospitals throughout the UK.
UK Turkeys is an online resource for both consumers - who can find a local turkey producer to them by searching with their postcodes as well as cooking and handling tips - and for producers, who can access promotional material as well as free Christmas dinner images.