HatchTech has opened its brand new HatchTech Experience Center (HEC), located right off the A12 Motorway in the Netherlands. The opening of the new showroom facility is a direct result of the company's growth, both in terms of sales and its innovative product portfolio.

HEC will enable poultry companies worldwide to determine which equipment is most appropriate for their specific needs, as they can see the products functioning in a real-world environment.


Commercial Director Joost ter Heerdt, comments: "Although we have excellent possibilities for on-farm visits in the Netherlands and Germany, where we hold market leading positions, we still believe it is important to let our customers become acquainted with our developments in a clean setting. Our new, 850 square meter state-of-the-art HatchTech Experience Center offers guests an up-close and personal look at the most innovative technology available in the world of incubation, chick transport and brooding. At this beautiful location we are able to demonstrate what is possible today, to see everything working in real-world settings, and to speak with our experts who can support their projects every step of the way."

During recent years, HatchTech has worked via the guiding principle that its products should contribute to provide superior chick quality. It is the foundation of the business culture and practices - from research and development, product and project engineering, to customer service. HatchTech's research-based knowledge of incubation, chick transportation and brooding enables the company to develop outstanding, yet user-friendly products for the global poultry industry. HatchTech today works with more than 100 employees have sales-service offices in Brazil and Russia. HatchTech works with an extensive distributor network in more than 30 countries to service clients worldwide.