Phytobiotics Feed Additives GmbH has established the Phytobiotics South East Asia Ltd. company with headquarters in Bangkok.

The new office will coordinate the business activities in Thailand, India, Bangladesh, Vietnam, Indonesia, Singapore, Taiwan, Myanmar and Malaysia. It was inaugurated on December 2, 2013, with a Buddhist ceremony and traditional Thai performances.

Hermann Roth, president and CEO of Phytobiotics: "We are already well established in many parts of Asia. Our natural product Sangrovit is highly esteemed for its scientifically proven effect on animal wellbeing and a sound gut, which leads to better FCR and faster growth combined with high quality meat. To be able to serve the growing market for intelligent feed additives in Asia, it was time to establish a third branch."

Dr. Thawatchai Poolsawat, sales director Asia, is the manager of the new Thailand office and will be responsible for the expansion of Phytobiotics' business activities in South East Asia. Dr. Poolsawat graduated from the faculty Veterinary Science at Khon Kaen University in Thailand and then completed his master's degree in Business Administration.

"I've seen many different companies in the animal health and feed industry and for me the key successful attribute of Phytobiotics is their direct service to the customer. Phytobiotics doesn't simply sell standardized products, they are backwards integrated into the manufacture of their products. Furthermore, they really listen to the customer and figure out which solution is the best for them. Often real life production issues are the basis for new product developments," says Dr. Poolsawat.