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and animal feed industries.
on January 21, 2014

Adifo’s acquisition of Brilliant Alternatives, Brill in final stage

Deal will strengthen Adifo’s market position in China, US

Negotiations for Belgian Adifo's purchase of Brilliant Alternatives and Brill Resellers has entered the final stage. The acquisition will help Adifo significantly strengthen its international position.

Brilliant Alternatives has a strong position in its US home market, as well as on the international scene. It has a significant market share in China via its local distributor Brill Resellers.

"This acquisition will make us one of the most important partners for the Chinese food and feed sector, a rapidly expanding market," said Peter Tsjoen, sales director at Adifo. "Food safety is increasingly gaining importance in China. As a European company, Adifo has acquired lots of expertise and experience in this domain over the past 40 years. Through Brill Resellers' extensive network, we will be able to deliver this added value directly to the Chinese market."

The acquisition will enable Brilliant Alternatives to ensure a secure future for its international customer portfolio.

"Adifo has been active in our sector for 40 years and has attained an important position in the international market," said Bob Brill, president at Brilliant Alternatives. "Over the past several years, Adifo has brought its software portfolio to a high lever through various innovations. As a result, it is now recognized as the global technological market leader. Moreover, it values long-term business relationships, making it a solid partner for our customers in the long run."

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