Adifo, a Belgian company specializing in software for the food and feed industries, is about to acquire U.S. company Brilliant Alternatives and Chinese company Brill Resellers. The negotiations have entered the final stage. The acquisition will help Adifo significantly strengthen its international position.
Brilliant Alternatives has a strong position in its U.S. home market, as well as on the international scene. For instance, it has a significant market share in China via its local distributor Brill Resellers.
"This acquisition will make us one of the most important partners for the Chinese food and feed sector, a rapidly expanding market," said Peter Tsjoen, sales director at Adifo. "Food safety is increasingly gaining importance in China. As a European company, Adifo has acquired lots of expertise and experience in this domain over the past forty years. Through Brill Resellers' extensive network, we will be able to deliver this added value directly to the Chinese market."
The acquisition at hand will enable Brilliant Alternatives to ensure a secure future for its international customer portfolio.
Bob Brill, president at Brilliant Alternatives, stated: "Adifo has been active in our sector for forty years and has attained an important position in the international market. Over the past several years, Adifo has brought its software portfolio to a high lever through various innovations. As a result, it is now recognized as the global technological market leader. Moreover, it values long-term business relationships, making it a solid partner for our customers in the long run."