Zoetis Inc. introduced Rotecc Coccidiosis Management, a new, science-based initiative to help poultry producers worldwide develop more strategic, cost-effective and sustainable programs for battling the costly parasitic disease.

"Overall, the poultry industry has done a commendable job managing coccidiosis. But clearly, when you look at billions of dollars in losses associated with the disease, there is still lots of room for improvement," Mark LaVorgna, Ph.D., a nutritionist and global technical services director for the company, said at a news conference in Atlanta before the 2014 International Production and Processing Expo

Rotecc begins with a consultation by a Zoetis representative, who reviews a poultry operation's past and current programs, necropsy data and results from anticoccidial sensitivity testing, as well as seasonal preferences for product usage, production goals and management practices. Other variables such as feed costs and meat prices also are considered.

Rotecc is built on best practices widely accepted by the poultry science community for coccidiosis management. Specifically, this includes not using the same in-feed anticoccidial for too long, rotating among products from different classes, resting each product and using a synthetic anticoccidial once yearly to clean up lingering coccidia and help reduce infection pressure. 

Don Waldrip, D.V.M., senior technical services veterinarian for the company, with years of production experience, said poultry producers would benefit from thinking longer term - perhaps even 24 months ahead - when developing their coccidiosis-management programs.

To support Rotecc, Zoetis is developing several digital tools to help producers and veterinarians tailor a long-term program to suit their individual needs. These include the Rotecc Program Advisor, an iPad app that initially will be available in the U.S., and a Rotecc Calculator, which will run on the iPad and Windows operating systems. It will be used to help determine the most cost-effective anticoccidials for each producer's rotation plan while adhering to best practices for rotation.