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News and analysis on the global poultry
and animal feed industries.
Poultry Nutrition / Poultry Welfare
on February 10, 2014

I Love Healthy Chickens a novel concept for the poultry industry

Ceva launches I Love Healthy Chickens campaign to help ensure poultry industry can meet growing demand to prevent hunger

A billion people around the world go hungry every day. Food insecurity is a huge problem in both developed and developing nations. If we can't feed all of the world's seven billion inhabitants today, how can we possibly feed nine billion people by 2050?

Ceva Animal Health is doing its part to ensure the poultry industry is ready to meet this demand, introducing the I Love Healthy Chickens campaign.

Meat consumption will keep increasing, with global demand expected to double by 2050. Poultry will become the most widely eaten protein globally, because it is well-priced, nourishing, free from religious taboos, and efficiently produced with minimal greenhouse gas emissions.

"I Love Healthy Chickens is a concept Ceva developed to show our passion, dedication and commitment to the poultry industry and the population that will need an abundant supply of poultry protein," said Gary Baxter, vice president of sales and marketing for Ceva Animal Health. "It's a passion we share with every customer we do business with. Ensuring healthy chickens will be essential as demand for poultry protein grows."

Because the costs of production continually rise, prevention of disease is one of the surest ways poultry producers can increase productivity and profitability. The role of vaccination in contemporary poultry production is of paramount importance. Ceva's vaccines, services and equipment can create efficiency and help poultry producers meet their business and financial goals by ensuring every chick grows to reach its maximum potential

A passion for poultry

"Ceva's ambition is to be the U.S. market leader in poultry vaccines. To achieve that goal, we must have the best people in the business offering the best products in the industry," said Baxter. "I Love Healthy Chickens embodies what motivates our sales and support team. That team has been called the best in the industry at delivering value. That's a fact we're very proud of and strive to deliver on every day."

Ceva's sales force was recognized as the top sales team in the poultry vaccine industry by C.F. Grass Consulting, a premier provider of marketing research and advice in the animal health market. The group called Ceva "the most dominant vaccine sales force in the industry, (making) the most vaccine-related sales calls and provided the highest value during its calls."

"We have great products, but where Ceva's team deliver's value is in getting to know your business and the health challenges that you're facing," said Rick van Oort, Director of Marketing & Services. "We know that your reputation is at stake if there is a food safety issue tied back to your operations. So we are dedicated to ensuring your vaccination program is efficacious in preventing foodborne illnesses."

Accelerating and expanding the roll out of Ceva's innovative vaccines, services and equipment

Since 2011, Ceva has invested over $35 million in the U.S. on research and development, with additional expansion plans slated to develop between now and 2020. The company is continually expanding its range of vector vaccines, lab and hatchery services support. Custom or autogenous vaccines are also a core strength at Ceva.

Ceva's most recent innovations support this movement, including:

• Wide range of Vectormune® products to reduce the number of handlings and stress on birds.

• Growing importance of autogenous, or custom, vaccines to control emerging strains of diseases.

• New vaccination equipment and service packages will be deployed for the hatchery and the farm.

• Training and process evaluation, and enhancement, to ensure hatchery personnel understand, and can execute, proper vaccination techniques.

 

"The best technology and the most potent vaccines aren't effective if they are not easily administered on your farm," said van Oort. "Something we do really well is to work with our customers to ensure employees they can properly administer Ceva vaccines."

The health and well-being of humans and animals is inseparable

Ceva's worldwide mission is inspired by the belief that the health and well-being of animals is inseparable from the health and well-being of all humanity. Our people come to work every day with a personal commitment to:

• Make a contribution to feed the world

• Help prevent the expansion of zoonoses

 

I Love Healthy Chickens is one more way Ceva employees deliver value and innovation for our customers and the poultry industry. Ceva employees love healthy chickens and love to improve the health of your poultry flock by providing solutions that improve your bottom line and help you meet your business and financial goals.

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