Advertisement

News and analysis on the global poultry
and animal feed industries.
Poultry Processing & Slaughter / Broilers & Layers
on February 11, 2014

Gold’n Plump introduces all-natural Boneless Skinless Chicken Breast Portions

New product offers retailers a value-driven option

Gold'n Plump, a brand of all natural chicken from the Midwest's largest chicken producer, GNP Company, has launched Boneless Skinless Chicken Breast Portions. The highly trimmed portions of 100 percent breast meat offer retailers a multi-use chicken product that adds value and convenience for their customers.

Great for pastas, stir-fries, casseroles and wraps, Gold'n Plump Boneless Skinless Chicken Breast Portions are ready for endless recipe options that call for diced, cubed or strips of chicken. Boneless Skinless Chicken Breast Portions carry the Gold'n Plump all natural label and contain no artificial ingredients, preservatives or added hormones. This new Gold'n Plump product is packaged in recipe-ready 16 oz. trays, carries a suggested retail price of $4.99, and is now available for distribution nationwide.

"Gold'n Plump Boneless Skinless Chicken Breast Portions provide convenient, recipe-ready options for consumers," said Rory Bidinger, Gold'n Plump brand advocacy and marketing manager for GNP Company. "Approximately 40 percent of chicken recipes on popular websites require chopping, dicing or some other form of further cutting. The new chicken breast portions will reduce a consumer's preparation time and provide retailers with a value-driven option."

To aid in consumer awareness, the Gold'n Plump website and social media channels of Facebook, Twitter and Pinterest will support the convenience and versatility messaging of the new product. Recipes, including Sesame Broccoli Chicken Stir-Fry and Savory Skillet Chicken Farfalle, are posted on the Gold'n Plump website, as is a new feature highlighting the competitive benefits of Gold'n Plump all natural chicken. GNP Company will also provide marketing support for the new product with point-of-sale shelf-talker materials and couponing.

Comments powered by Disqus