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News and analysis on the global poultry
and animal feed industries.
Poultry Processing & Slaughter / Poultry Welfare
on February 13, 2014

Lawsuit alleges Kroger falsely claimed chickens were raised humanely

Plaintiff claims Simple Truth chicken products sold did not meet animal well-being standards

U.S. grocery chain Kroger has been hit with a lawsuit, with the plaintiff alleging Kroger falsely claimed its Simple Truth chicken products used only birds raised according to certain animal welfare standards. The case -- Anna Ortega v. The Kroger Co. --  was filed February 12 in Superior Court of California in Los Angeles County.

Ortega alleges that the Simple Truth labeling states the birds were raised in a "humane environment." Ortega claims the chickens, raised by Perdue Farms, were handled using practices such as electrically stunning birds prior to slaughter. http://articles.chicagotribune.com/images/pixel.gif

http://articles.chicagotribune.com/images/pixel.gifKroger spokesman Keith Dailey told Reuters that the company has not had an opportunity to review the lawsuit. "What we have on our Simple Truth chicken label is information for our customers that we believe is accurate, and we intend to vigorously defend our label," Dailey said.

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