Northern Ireland-based poultry and food company Moy Park is to be an official sponsor of the 2014 FIFA World Cup as part of parent company Marfrig's official sponsorship deal. 

The Moy Park brand will appear on pitch perimeter boards during matches, including those involving England, France, the Netherlands and Spain. 

Moy Park CEO Janet McCollum comments: "The FIFA World Cup is among the world's most widely viewed sporting events watched in over 200 countries by over 715 million people, and Moy Park is delighted to be an official sponsor of the tournament. As well as supporting the sponsorship with a comprehensive advertising, promotional and marketing campaign, we are also really excited about our plans to celebrate this fantastic event with our employees, customers and consumers.

"Our plans include launching an on-pack promotion that will give a lucky shopper the chance to win a once-in-a-lifetime trip for two to the FIFA World Cup semi-finals in Brazil." 

As part of the official sponsorship deal with FIFA, the Moy Park brand will feature on the FIFA.com website and the Marfrig brand will appear on the official FIFA 2014 video game, alongside global brands including McDonalds, Budweiser and Johnson & Johnson.