Brazilian poultry producers must work together on labeling change
Fear that those failing to label poultry meat as "hormone free" could lose out
All Brazilian poultry producers should label their product as being produced without hormones. This call has come from the producers association of the Brazilian state of Parana in response to new government measures allowing producers to label their product as being produced "without hormones, in compliance with Brazilian legislation."
Although use of hormones has been prohibited for some time, the association fears that, with the change in legislation, consumers will automatically assume if a poultry product does not carry such a label, then it will have been produced using hormones.
The association is calling on the industry nationwide to adopt the measure and to work together to dispel any misguided beliefs regarding hormones. A recent survey of consumers in Brazil found that 72 percent of those questioned believed that hormones were used in poultry production.