Novogen organized its fourth Customers Meeting in Atlanta on January 27, before the International Production and Processing Expo (IPPE). The attendees, coming from 16 countries, concluded that the attendance, interaction and presentations in English and Spanish made it a very successful and interesting one-day meeting for them.  

Mickaël Le Helloco, general manager of Novogen, gave an update on the ongoing positive developments of Novogen's presence and product performances around the world. Thierry Burlot, Novogen director of research and development, showed the audience what they can expect for the years to come on egg numbers, egg quality, feed consumption, behavior and Novogen's genomics research showing very promising results after five years of research.  


Field results of the Novogen products were shared by PennOVO and Morris Hatchery from the U.S., Verbeek Hatchery from the Netherlands and Tom Barron from the UK. The whole range of "classic" and "light" versions of the Novogen Brown and Novogen White are present in these areas and everyone enjoys the excellent performances the see. Dr. John Kuhl, nutritional expert, from the U.S. gave a review of the feeding strategies of layer pullets and layers under U.S. circumstances.