During the week of March 3-9, sales of Dunkin' Donuts' new Eggs Benedict Breakfast Sandwich helped make a difference in the fight to solve hunger across America. Dunkin' Donuts and America's Egg Farmers partnered to donate one egg to Feeding America for every Eggs Benedict Breakfast Sandwich sold. Egg farmers through the U.S. are supplying the eggs that will be delivered to select local Feeding America member food banks throughout the country.
The American Egg Board (AEB) has partnered with Feeding America since 2009 through its Good Egg Project to provide egg donations to Feeding America and its local food banks to feed the hungry. AEB, through its Foodservice National Accounts program, has been working with Dunkin' Donuts to develop and expand its breakfast menu.
"We are especially proud to partner with Dunkin' Donuts for this particular launch … (and) support Feeding America's efforts to fight hunger in this country," says Joanne C. Ivy, AEB's president and CEO. "This is another successful marketing campaign that effectively uses egg farmers' assessments into AEB to increase the demand for egg and egg products."