Novogen has entered the layer market in North Sumatera through the supply of the first Novogen Brown breeding stock. North Sumatera is the third-largest egg producing province in Indonesia, following East Java and West Java.

“The chicks have been delivered by Novogen’s layer breeding partner in East Java to PT Expravet Nasuba, a subsidiary of Mabar Group, which is the major layer producer in the province,” explained Suryo Suryanta, Nogoven regional sales and technical manager. “This first shipment reflects our strategy to expand our business in the western region of Indonesia. Besides Expravet Nasuba, two other breeding companies in the province have shown their interest to place the Novogen Brown. So far the Novogen Brown has shown very good results in East Java and we strongly believe this will be the same in North Sumatera.”