Genesus names general director for Western Europe
Mercedes Vega to help Genesus grow its business in Spain, Portugal and Italy
Mercedes Vega has joined Genesus in Western Europe as general director, with initial sales responsibilities in Spain, Portugal and Italy. Vega currently lives in Madrid.
Vega is a veterinarian with a master’s degree in business. She has been involved in the swine genetics business for more than 25 years, working initially for JSR España. She later joined Topigs Iberica Group, in the beginning as a marketing and sales manager and later becoming CEO of Topigs-Iberica.
“The markets of the three countries combined, account for approximately 3.5 million sows. Mercedes’ focus will be growing Genesus’ business in Spain. With her vast knowledge of the industry and extensive management experience, Mercedes will be able to fulfill all of the aspects related to creation of Genesus sales and business development ,” said Jim Long, president and CEO of Genesus.