Denmark organic egg, pork purchases surge
Danish supermarkets see demand for organic eggs rise 24 percent
Eggs and meat have led a surge in purchases of organic foods in Denmark during 2013, says the Danish Agriculture & Food Council, Landbrug & Fødevarer. According to 2013 data from Statistics Denmark, there was a 6 percent annual increase in sales by Danish supermarkets of organically produced food, due principally to rises in demand of 24 percent for organic eggs and 17 percent for organic meat.
In 2012, total sales of all organic foods in Denmark had risen by only 0.5 percent.
In value, the 2013 sales of such products through supermarkets and other multiple retailers amounted to DKK5.8 billion (US$1.08 billion). Organics accounted for 8 percent of this total, compared with a 7.6 percent market share in 2012.
Kirsten Lund Jensen, head of the organic section at Danish Agriculture & Food, noted how the decision by more consumers to buy organic eggs in Denmark agreed with the conclusions of a council-sponsored study completed earlier this year. The study had examined attitudes towards the purchase and consumption of eggs. It found that Danes were starting to put other factors above price when they went shopping for eggs and indicated that they would be prepared to pay a small extra premium for organic foods.
A similar trend has been seen in the purchasing of pork, with increased numbers of Danish shoppers actively choosing organic pork. Previously, she added, only a small core of specific consumers chose to buy organic pork.
Lund Jensen also described signs that a downward national trend in sales of organic milk over recent years had been reversed in 2013.