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News and analysis on the global poultry
and animal feed industries.
Egg Production
on May 2, 2014

Denmark’s Hedegaard launches packaging company

Joint venture to create added value for egg industry

Danish food manufacturer Hedegaard Foods has joined Dutch packaging group Twinpack to set up a packaging company called Eggs-Posure. The vision of the new company is to generate added value for the global egg industry by providing creative packaging concepts. The company is targeting double-digit turnover within five years.

“We can contribute in-depth knowledge of eggs, egg packaging and sales, whereas Twinpack possesses specialist know-how within the manufacture and sale of packaging concepts worldwide. As such, we believe that Twinpack is a perfect match for us,” said Ivan Noes Jorgensen, CEO at Hedegaard Foods.

The new company already has one product fully prepared – eggyplay – a patented egg box design made from colorful molded plastic. The box not only stores and protects eggs but can also be reused as a toy. The boxes interlock allowing them to be used as building blocks.

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