VIV China will bring together suppliers and buyers active in China to represent their solutions and innovations within the feed-to-meat chain.

As focus grows on health issues worldwide, consumer attitude and behavior toward food is changing. Consumers increasingly demand convenience food products in smaller ready-to-eat portions, and the importance of delivering fresh and safe meat products with an extended shelf life is increasing. Also, packaging is becoming more important in the marketplace.

At the same time, meat production and processing companies are adapting and improving their production processes to meet demands and fulfill standards for quality assurance and secure traceability.

VIV China, which will be held in Beijing from September 23-25, will address these issues and more facing the animal production and processing industries, from feed to meat. VIV China showcases the industry’s developments in bringing together supply and demand within the complete animal protein chain, with the concept that animal feed and animal health are vital for meat quality and safety.

Attendees at the conference will learn more about improving yield, quality, hygiene, traceability, portioning, performance, profitability, efficiency and transparency.

International China Summit

The International China Summit will be held during VIV China, on September 22. The summit will cover technical best practices with parallel seminar sessions, and a closing conference focusing on international trends and developments relevant to Chinese animal protein professionals.

Aquatic China 2014

Aquatic China 2014, a two-day conference held during VIV China, will create a way for members of China’s aquaculture industry to connect with some of the world’s experts on aquaculture
research, science, nutrition, feed formulation, economic production, food safety, quality assurance
and certification.

Among other topics, the Aquatic China conference will address the rising demand for aquatic food products; the importance of delivering live, fresh, frozen, canned and dried seafood products safely with an extended shelf life; increasing costs; additional rules and regulations; and the potential of animal diseases.