Pas Reform Hatchery Technologies has appointed Peter Furlong as its representative in the UK and Ireland, effective July 1. Formerly a production director of P.D. Hook Hatcheries, Furlong brings a wealth of hatchery and poultry management experience to the role, which aims to further Pas Reform’s successful international expansion in Europe.

With a family background in farming, Furlong said he has watched Pas Reform go from strength to strength over the years under the direction of a strong, dedicated management team.

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“Pas Reform’s unique, innovative Smart technologies have made the company a world leader in single-stage incubation,” Furlong said. “This, together with new innovations in hatchery automation and climate control systems, put Pas Reform in pole position as a single source supplier for the poultry industry and I am delighted to have this opportunity to contribute to the company’s growth in the future.”

Pas Reform CEO, Bart Aangenendt, said he is pleased to add Furlong to the Pas Reform staff, and had the following to say of Furlong’s appointment: “With more than a decade of hatchery experience, Peter understands the challenges that face hatchery owners in the future. His appointment will bring exceptional customer care and service to our customers in the UK and Ireland.”