Almost 70 percent of U.K. consumers buy and consume more poultry meat than any other, research from industry association the British Poultry Council has revealed.

The study found that poultry meat – chicken, duck, goose and turkey meat – is the most popular meat to buy and eat for 69 percent of consumers in the U.K. Only 16 percent of respondents replied that beef was their first choice, 11 percent said that it was pork, while 4 percent chose lamb.

The findings also revealed that three-quarters of women eat poultry more than other meats, compared with less than two-thirds of men. Poultry was also the younger respondents' meat of choice - with 79 percent of 18- to 24-year-olds, 78 percent of 25- to 34-year-olds, 66 percent of 55- to 64-year-olds, and 60 percent of those age 65 and over all eating more poultry than any other meat. 


The study is in line with separate research findings released this year relating to U.K. consumption habits for Easter.

While lamb has been the traditional choice for U.K. consumers for Easter, 41 percent of respondents to an IGG ShopperVista survey said they were planning chicken dishes, topping the poll on eating habits for the holiday period.