The British Pig Executive (BPEX) is stepping up its export drive with visits to Hong Kong, India and the Philippines in the next few weeks. On top of that, a health certificate has now been agreed with the Dominican Republic which is another market that can now be developed.

The first is a restaurant and bar show in Hong Kong at the beginning of September, where Export Marketing Executive Jonathan Eckley said the focus will be on high value pork products.

At the end of the month, BPEX will be putting in an appearance at Annapoorna World of Food being held in Mumbai.

Eckley said: “This is a bit of a toe in the water as it is our first visit to India. Potentially it is an extremely good market for pork as the demand is growing at 14 percent a year so there is great scope.

“We are also mounting a trade mission to the Philippines in conjunction with UK Trade and Industry to identify importers and distributors keen to to take British meat.

“We already have a health certificate so that gives us access to a market of 100 million people. The forecasts are that the Philippines economic growth will continue.

“We have also just received a health certificate for the Dominican Republic which means we can now export there. This is something we have been working on for some time.”

BPEX is the organisation for pig levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).