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News and analysis on the global poultry
and animal feed industries.
on February 5, 2009

New ad campaign for eggs unveiled

The American Egg Board has unveiled a new advertising campaign. The theme is “Incredible People,” and it focuses on the energy that eggs can provide to both the body and the mind.

Ads will appear in a variety of television, magazine and online media outlets, including Good Morning America, People magazine and Weightwatchers.com. To coincide with the new ad campaign, the Egg Board has also added an “Incredible People” section to its web site.
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