Following the launch of the U.K. National Farmers Union (NFU) Back British Farming campaign, the latest survey results reveal 67 percent of people think favorably about farmers, a five percent increase from 2012.

The survey also questioned people’s understanding of farming’s impact on the economy and the countryside. Results show that 90 percent believe farming is fairly or very important to the economy and almost three quarters of people surveyed think farmers have a beneficial effect on the countryside.

Results also reveal that 79 percent of people consider the farming industry to be a professional one with this statistic rising to 92 percent for the over 65 age group.

NFU President Meurig Raymond said: “Seeing that more and more members of the public are thinking positive things about farming is fantastic. Maintaining and enhancing a positive image of farmers and farming is hugely important. We were particularly pleased to see that 90 percent of people think that farming is important to the economy. Agriculture’s contribution to the economy increased by 67 percent between 2007 and 2013 and it’s great that the public have noticed this. 

“Many of our farmers work in very rural areas in an isolated way but the work they do affects the everyday lives of British people. It’s heartening that shoppers are not only aware of the farming sector but are consciously making the right decisions to back British farming.”

The focal point of the NFU’s campaign work is explaining to consumers not only why they should Back British Farming, but also how they can do so. Farmers proudly produce high-quality and delicious British food, have world-leading animal welfare standards, contribute to the economy and are custodians of the countryside.