Ceva Animal Health has formed a new swine business unit. The global animal health company has named Gary Robertson as director of the newly formed unit.
The addition of the swine unit is part of Ceva’s aim to diversify both in the U.S. and globally. Ceva also recently launched an equine division and with the additional expansion into swine hopes to continue its strategic growth in the U.S. animal health space.
“Producers and veterinarians don’t currently associate the Ceva brand with swine health,” said Robertson. “We are new to this market and I know it will take time for swine producers and veterinarians to get to know us. But I’m confident the industry will see our dedication to customers and our commitment to providing products and solutions that truly impact not only producers and veterinarians, but the industry as well.”
Gary Robertson brings expertise to director’s role
Robertson joins Ceva with more than 15 years of experience growing swine portfolios for animal health companies. In his new role, Robertson is charged with building Ceva’s U.S. swine division, which will include product development, sales, marketing and technical services.
“Gary’s passion and understanding of the market along with his strong relationships in the industry will help Ceva launch a successful swine business unit,” said Craig Wallace, CEO and North American zone director. “Launching a swine division is imperative to achieving our goal of becoming a broad-based animal health company.
“Our companion animal, equine and poultry business units are rapidly growing and now our expansion into swine helps us continue that strategic growth,” said Wallace. “Gary brings broad U.S. and international experience in sales, marketing and account management in the swine industry to Ceva. Something, I’m confident producers and veterinarians will notice and appreciate.”
Robertson will be building the U.S. swine division from the ground up and is excited and ready for the challenge.
“Ceva is an innovative company that has an entrepreneurial spirit led by talented people,” said Robertson.