Foster Farms will be new title sponsor for a 13-year old college football bowl game to be played for the first time at Levi’s Stadium in San Francisco on December 30. The game will be known as the Foster Farms Bowl.

The 2014 Foster Farms Bowl will feature teams from two of America’s premier conferences, the Pac-12 and Big Ten. The game will be televised nationally in prime time by ESPN.

“We’re very proud and excited to partner with Foster Farms as the new title sponsor of our bowl game,” said Gary Cavalli, the game’s co-founder and executive director. “Foster Farms is a highly-respected, 75-year old, Northern California-based company. They are the perfect naming rights partner for us as we move into a new era at Levi’s Stadium with an iconic matchup of Pac-12 vs. Big Ten. We look forward to working together with Foster Farms to continue to grow the game.”

Foster Farms has been a family-owned-and-operated poultry company for four generations. Since its founding in 1939, Foster Farms has been committed to providing consumers with the highest-quality, best-tasting poultry products available.

New company logo to debut at Foster Farms Bowl

“Nothing brings people together like chicken and football,” said Bryan Reese, Foster Farms senior vice president of marketing, sales and R&D. “As a longtime Northern California company with roots that date back more than 75 years, Foster Farms is thrilled to sponsor the first college bowl game to be hosted at the state-of-the-art Levi’s Stadium. To commemorate our landmark anniversary and the inaugural Foster Farms Bowl, we will be debuting a new company logo that will be displayed on the field, on uniforms and on game merchandise. We look forward to sharing this experience with fans at home and in the stadium alike and we’re eager to see Foster Farms’ new logo on the gridiron on game day.”


Bowl game has history in San Francisco

The multiyear agreement with Foster Farms was facilitated by the corporate partnership team at the Forty Niners Stadium Management Company and the bowl. The San Francisco Bowl Game Association (SFBGA) agreed in November 2012 to move the game to Levi’s Stadium, which was under construction at the time. As part of that agreement, the Bowl and the 49ers worked in conjunction in the search for a new title sponsor.

The bowl game was originally known as the Diamond Walnut San Francisco Bowl, and was later known as the Emerald Bowl, the Kraft Fight Hunger Bowl and the Fight Hunger Bowl.

“Even though the game will no longer be called the ‘Fight Hunger Bowl’ we will continue our initiatives to fight hunger in the Bay Area,” Cavalli said. “Every ticket sold to the game is a ‘meal ticket’ for a hungry family in the Bay Area, generating donations to our partner organizations – Glide, St. Anthony’s, SF-Marin Food Bank, Alameda County Community Food Bank, and Second Harvest Food Bank.”