The measures, which have been in place for the majority of M&S chickens sold since the end of September, include clearer front-of-pack labeling and double bagging whole chickens so that they can be placed straight into the oven without the need to unwrap and handle the chicken.
Action is also underway on M&S farm with bonuses paid to farmers who operate Campylobacter-free farms, and innovative new safety technology is in place on the production line.
Steve Rowe, M&S executive director of food, said: “We take food safety extremely seriously and have introduced innovative measures that ensure the highest standards and make it easy for our customers. The plan is working and we are committed to playing a leading role in the efforts to reduce levels of Campylobacter in the food industry.”
The M&S five point action plan has been implemented with 2 Sisters Food Group, M&S’ biggest supplier of whole chickens, since the end of September , and will be rolled out to the remainder of the M&S supply chain by the end of the year.
Ranjit Singh, chief executive of 2 Sisters Food Group, said: “We are delighted to be leading the way in partnership with Marks & Spencer on Campylobacter reduction.”