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News and analysis on the global poultry
and animal feed industries.
on May 21, 2007

Group launches ‘Buy British’ marketing campaign

The campaign is aimed at food manufacturers and catering companies.

Faced with research that showed the number of imported eggs had grown by 40% since 2001, and more companies were using imported egg products, the British Egg Products Association has launched a campaign to promote British Lion Quality egg products. The campaign, which starts this month, is aimed at food manufacturers and catering companies. The campaign is supported by leading food companies that use British Lion Quality egg products, such as McDonalds and Tryton Foods, according to mad.co.uk.
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