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News and analysis on the global poultry
and animal feed industries.
on July 23, 2008

Kinetic egg signals breakfast time at McDonald’s

The giant robotic egg cracks open every morning to reveal a yoke that says, “Fresh Eggs Daily.”

Installed earlier this month outside a McDonald’s, across from Wrigley Field in Chicago, is a giant robotic egg that cracks open every morning to reveal a yoke that says “Fresh Eggs Daily,” reports PSFK, a global trends and innovation company. According to PSFK, the billboard egg begins to crack open at dawn and stays open throughout McDonald’s breakfast hours. It then closes back up until the next morning.

Leo Burnett developed the idea and worked with Detroit based Prop Art Studio on the fabrication, said PSFK.

To view images of the billboard egg, go to http://www.psfk.com/2008/07/kinetic-egg-signals-breakfast-time-at-mcdonalds.html.
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