WATT Global Media and DuPont will host an industry panel looking at how the growing demand for antibiotic-free chicken is impacting the U.S. and global poultry industries.

This exclusive industry roundtable discussion, to be held January 26 at the Ritz-Carlton Hotel in Atlanta during IPPE 2015, will examine factors causing some mass market restaurant chains and major poultry retail brands to go antibiotic-free and the steps poultry integrators are taking to meet these claims.

The speakers will include, Dr. Bruce Stewart-Brown, senior vice president, food safety & quality, Perdue Farms; Richard Kottmeyer, founder & managing director, Strategic; Dr. Gregory Siragusa, senior principal scientist – microbiology, Danisco/DuPont; and Dr. Steven Collett, clinical associate professor, University of Georgia. The discussion will be moderated by Terrence O’Keefe, WATT’s Content Director-Agribusiness.

The discussion will examine changing consumer attitudes toward antibiotic-free claims and their impact on poultry production, as well as the impact of the revisions of the Veterinary Feed Directive on the production of poultry meat birds in the U.S.

Video recordings of the discussion will be released after the event on WATTAgNet.com.